闲鱼618运营方案思路，店铺提升曝光的两个操作，玩法无私分享给你

2023-06-13 分类： 心得分享 评论(0) 扫描二维码 隐藏侧边显示侧边

Have ushered in the annual e-commerce festival 618, this year 618 is very favorable for fish shop sellers, based on some new service fee policies, in order to keep sellers, salted fish is placed on the home page of a treasure to recommend, you can enjoy the S-level traffic brought by 618 activities.
有迎来了一年一度的电商节618了，今年618对鱼店卖家是非常有利的，基于新加的一些服务费政策，为了保住卖家，咸鱼被放在某宝首页进行推荐，可享受618活动带来的S级流量。

In recent times, sellers are particularly prone to polarization, with a large number of traffic into, understand the operation of the seller traffic will surge, orders will increase, and vice versa will accelerate the deterioration, after summing up a set of 618 this year's operation plan, as well as the store to enhance the exposure of two operations, skilled use can make the exposure to reach the peak in a short period of time, free to share with you.
近段时间卖家特别容易出现两极分化的现象，随着大批流量进入，懂运营的卖家流量会暴增，订单也会随之增加，反之则会加速变差，经过总结制定了一套今年618的运营方案，以及店铺提升曝光的两个操作，熟练运用可让曝光短期内达到巅峰，无偿分享给大家。

The first, 618 operation plan
第一个、618运营方案

We enter the salted fish from a treasure home page, the first time you will see the home page guess you like, the more people you see, the more exposure will be, the greater the chance of transaction, so find a way to make the product appear on the home page guess you like is the primary purpose of operation, we found that catering likes to push three types of products.
我们从某宝主页进入咸鱼，第一时间会看到首页猜你喜欢，看到的人越多，曝光就会越多，成交几率就会越大，所以想办法让产品出现在首页猜你喜欢是运营的首要目的，我们发现餐饮喜欢主推三类产品。

1, the new release of the product, the new number refers to no account association, and there is no systematic sale of the account, the system will give a period of support, support period products will be recommended in the home page only like, the recent period of new number efficiency is very high.
1、新号发布的产品，这里的新号指的是没有账号关联，且没有系统性卖过货的账号，系统会给予一段时间扶持，扶持期间产品会被推荐在首页才喜欢，近段时间起新号效率是非常高的。

2, the long-term use of the promotion of the baby, after testing, only the long-term use of the promotion of the baby will be recommended, the baby at the beginning of the promotion will not be recommended, because the baby label just involved in the promotion is not perfect, the system can not identify the audience, so the flow is relatively extensive, long-term recommendation helps the system to identify the audience, accurate recommendation.
2、长期使用推广的宝贝，经过测试，只有长时间使用推广的宝贝才会被推荐，刚开始推广的宝贝则不会被推荐，因为刚介入推广的宝贝标签不完善，系统无法识别受众人群，所以流量比较泛，长期推荐有助于系统识别受众人群，进行精准推荐。

The longer the baby promotion time, the more frequently it will appear on the home page.
宝贝推广时间越久，出现在首页餐饮喜欢的频次就会越多。

3. The ultimate goal of the baby platform with high data quality is to let more people come to the platform and enjoy the perfect shopping experience.
3、数据优质的宝贝平台的最终目的是为了让更多人来平台成交，并享受完美的购物体验。

The first data to be assessed is exposure transfer browsing, excellent sellers can do about 1/20, followed by browsing transfer I want excellent sellers to do about 1/3, the rest of the consultation transfer transaction, transaction transfer praise, and some negative data.
第一个要考核的数据就是曝光转浏览，优秀卖家能做到1/20左右，紧接着是浏览转我想要优秀卖家能做到1/3左右，剩下的咨询转成交，成交转好评，以及一些负面数据。

Different industries, the proportion is different, need to be calculated according to the peer store data.
行业不同，比例也不同，需要根据同行的店铺数据进行推算。

The above data optimization methods and calculation methods, previously explained in a separate video, as long as the excellent level, baby is easy to appear in the catering, like flexible use of the above methods, can help you get more orders in 618.
以上各项数据的优化方法以及推算方法，之前单独出视频讲解过，只要达到优秀水平，宝贝就很容易出现在餐饮，喜欢灵活运用以上方法，可帮你在618拿到更多的订单。

Second, the store to enhance exposure
第二个、店铺提升曝光

The more exposure, the more orders will be made, the essence of doing salted fish is to find a way to improve the exposure, the exposure platform is defined as the number of displays of goods, that is, people who pass through the baby, search for any baby pull down across who, who will rise a little exposure, so want to stay exposed, you must let the baby appear in a position that allows more people to pass through.
曝光越多，订单才会越多，做咸鱼的本质就是想办法提升曝光，曝光平台给的定义是商品的展现次数，就是指经过宝贝的人，搜索任意宝贝下拉划过谁，谁就会涨一点曝光，所以想停留曝光，就必须让宝贝出现在能让更多人经过的位置，

Below the specific operation method free to share with you.
下面把具体操作方法无偿分享给大家。

First of all, open the salted fish, the exposure of these babies must be high, open the leisure fish mandatory through it, the exposure is difficult to low, but only the products recommended by the system will appear on the home page to participate in like to be recommended, you need to understand the system's recommendation mechanism, the platform must hope that more users place orders on the platform,
首先打开咸鱼，映入眼帘的这几个宝贝曝光肯定高，打开闲鱼强制性的经过它，曝光想低都难，但只有被系统推荐的产品才会出现在首页参与喜欢想要被推荐，就需要了解系统的推荐机制，平台肯定希望更多的用户在平台上下单，

So the platform will give priority to products that can get more users to place orders.
所以平台会优先推荐能让更多用户下单的产品。

The users who come to buy things are holding a leak mentality, the same product customers feel that they can pick up the leak will place an order, only let the platform know that your product can let the buyer pick up the leak will be recommended, intuitively speaking, the lower the price, the more they can pick up the leak.
来咸鱼买东西的用户都是抱着捡漏心态来的，同样的产品客户觉得能捡到漏才会下单，只有让平台知道你的产品能让买家捡到漏才会被推荐，直观来讲，价格越低就越能捡到漏。

Therefore, the first routine to enhance the exposure is in the product pricing, the salted fish pricing is pricing, the selling price is selling price, only the virtual price, the exposure will be more.
所以提升曝光的第一个套路就在产品定价上，做咸鱼定价是定价，卖价是卖价，只有标虚价，曝光才会更多。

Typical cases on salted fish are numerous, but only by low drainage can not let the baby reach the peak exposure, but also need to add hooks to the title of the product, in order to let the exposure reach the peak, such as clearing inventory, the last 20 pieces, pick up leaks, etc., so that you can increase the sense of urgency of customers, coupled with low price drainage, exposure soared naturally.
咸鱼上典型的案例数不胜数，但仅靠低引流还无法让宝贝达到曝光峰值，还需要给产品的标题加上勾子，才能一举让曝光达到巅峰，比如清库存、最后20件、捡漏急出等，这样做可以增加客户的勾紧迫感，再加上低价引流，曝光飙升自然水到渠成。

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