顾连国际康复医院 |品牌、Vi设计、画册设计、导视设计

顾连医疗于2016年获得2亿的投资，在成都建立起康复医院。数据表明在中国，手术的治愈率非常高，然而实际最终的康复率却很低，这便是顾连医疗要解决的问题。Buddy从2016年底参与了顾连医疗的品牌建设，其中包括品牌理念策划，视觉体系建立以及院内的导视系统。

从品牌和策划的角度，我们的挑战和目的便是如何能够“教育”市场，让病患意识到手术之后的康复是回归高质量生活的重要环节。巴迪品牌设计在与甲方深入沟通之后重新调整了品牌LOGO的形态，并赋予了它新的意义–“起点”， LOGO呈圆边的三角形，和“开始”的符号类似。我们提出了“连接美好的生活，从顾连开始”的，同时自主的康复才是从拾快乐的“起点”。色彩上我们使用了温暖的蓝色和浅粉色，突出关爱，同时我们将LOGO的三角形形态充分融入到了每个细节，包括导视，推广设计，以及图标的创意上。运营中的医院有了完整视觉体系的植入，在细节和服务上充分体现出来专业性，把品牌理念植入到了每个医护人员和病人的心理。

Many believe that recovery ends after surgery but forget the tole intense procedure can take on oneself. Gu Lian International Rehabilitation Hospital aims to provide top of the range support towards full recovery post-surgery.

For Gu Lian International Rehabilitation Hospital, the key focus is on providing the best care throughout the recovery stage of a patient, therefore, producing an atmosphere of calmness and well-being is essential to ensuring that this standard is met in all areas of the centre. Buddy brand design relies on understanding client perspective, and in-depth communication with enterprises to tailor the consumer experience to their needs.

BuddyCreative designed the brochure with comfort and ease in mind, using distilled pastel blues and pinks and simple sans serif fonts to allow plenty of breathing space across each page. These elements are further transferred to the wayfinding icons using curved lines to retain a soft, calming visual expression.

The logo is inspired by the triangular video play button, symbolising the start of the recovery process for patients when they reside with the center.