Wondering how to check your website ranking? Google Search Console is a tool created specifically for checking website ranking.
Have you ever wondered where your website ranks on Google Search? Figuring out this information is key to improving your SEO strategy. Determining where your website ranks on Google can be as simple as googling a keyword you are trying to rank for and examining the results that appear on the first page. However, this approach requires more time and doesn’t provide much insight into your page rankings. What’s the best way to check your website ranking?
Search Console is a tool created by Google specifically to check website rankings. Not only does it tell you where you are ranking for a particular keyword, but it also uncovers how many visitors are clicking on your page, who’s linking to your website, and what parts of your website need work to improve your rankings.Let’s dive into how to check your website ranking using Google Search Console.
To access Google Search Console, you actually don’t need to set up an account. You will, however, have to confirm that you have access by verifying ownership through one of 2 ways: Domain or URL Prefix. Choose the Domain option if you want to claim all 4 versions of your URL (www version, non-www version, HTTP, and HTTPS), or choose the URL Prefix option if you want to examine a specific URL. If you are uncertain, we’d recommend starting with the Domain name provider.
Once you’ve selected a property, you’ll have to verify ownership through one of several ways:
Now that you’re signed in to Google Search Console, you’ll see a dashboard.
Not all of the tabs on the left side of the dashboard will be relevant to the topic of this post, so we’ll just examine the few that are.
The tab that is most important when it comes to checking your website ranking is the Performance tab. Click on “Search Results” under this tab, and you’ll see a line graph with four metrics: clicks, impressions, click-through rate, and average position.
What does each of those four metrics mean?
The total clicks metric is simply the number of times your website has been clicked on.
The total impressions metric is the number of times your website has been seen but not clicked. (This could be through organic search, ads, etc.)
The average click-through rate is the number of clicks divided by the number of impressions.
The average position is the spot where your page ranks on a Google search results page. Positions 1-10 are on page 1 of the search results, positions 11-20 are on page 2, and so on. Earning spot #1 or #2 is the ultimate goal because those are the two pages that receive the most traffic.
On the Performance tab, you can toggle these 4 metrics off and on by clicking on them. By default, the search type will be set to “web” and the line graph will display data from the last 3 months.
If you continue to scroll past the line graph, you’ll find more filtering options. The “Queries” and “Pages” tabs allow you to filter by specific queries (aka keywords) and specific pages. Use the “Countries” tab if you are interested in seeing search results from countries outside the United States. The “Devices” tab allows you to see how many users are on mobile, desktop, or tablet devices when accessing your site.
Under the Index tab, you’ll find three sections: “Coverage,” Sitemaps,” and “Removals.” These sections can be a bit technical, so we’ll just give a brief overview.
The “Coverage” tab shows all page errors on your site. Under this section, you can compare the pages that have crawl errors to the valid pages. Make sure to address the pages with errors as soon as possible
If you need to submit a sitemap, use the “Sitemaps” tab. A sitemap tells Google how the site is structured and how to crawl the site.
You probably won’t need to use the “Removals” tab. However, if for some reason you ever need to remove content from Google Search, you can submit a request under this tab.
Now that you know your way around GSC, we can get into the meat of how to check your website ranking.
First, navigate under the Performance section and click on the Pages report. A list of all your website’s pages will be listed under this section. Pick a specific page that you want to examine the keywords for. Click on the page to add it to the filter.
After clicking on the desired page, flip back to the queries tab and you’ll be able to see what the top keywords are for that page. Take a look at the example below of the kinds of keywords that are being searched to find our home page.
To find out which pages are ranking for keywords, simply do the opposite. First, begin by selecting a query and adding it to the filter. Then flip over to the pages tab and examine the results. Which pages are ranking for that particular query? In the example below, you can see which pages on our site are ranking for the keyword “us digital partners.”
Since the default filter is only showing exact matches to your search query or page URL, you might want to try advanced filtering options to get even better results. You can also get results for keyword phrases, groups of keywords, or exclude keywords. Click on the query filter at the top of the page and it will open a window to change how you filter.
For example, we could select ‘Queries containing’ and enter “Website design” to see all search queries that contain the words “website design.”
Now you can see which pages rank for these specific searches. You should pick the most relevant page to include in your filter. After completing the filter, you can check the search rankings. Advanced filtering will be far more insightful than getting the average ranking for every keyword a site ranks for. If your site or page ranks for a variety of topics, that’s great, but you’ll want to check rankings for each topic separately.
Checking your search ranking position is an important step in improving your SEO. Since SEO is all about driving organic traffic to your website, start with the pages that are increasing in clicks.
Finding which pages are dropping in rankings is a great way to discover which blog posts or pages need a content refresh. Pages could be dropping in rankings because the information may be outdated or other websites have created newer or better resources.
To find what pages are dropping in ranking, follow the same steps above for which pages are increasing in ranking but toggle the Clicks Difference column to sort by the pages losing clicks (negative numbers). Clicking the page and switching to Queries will also show you the specific queries losing traffic and rankings.
Discovering what new keywords your website is ranking for is a great way to show your hard work paying off. Simply use the compare date time frame and set the filter for Impressions from the previous time period to Equals 0. Then sort by Impressions Difference to see the keywords or pages that have increased in Impressions the most.
Ever wondered who is backlinking to your website? You can find out by going under the Links section. Under this section, you can see which pages on your website have the most internal or external links and what websites are linking to pages on your site. Just be aware that some of these sites that are linking to your website could be spam, so it’s best to be wary.
In the world of SEO, there’s always room for improvement. It’s time to take the information that you’ve gathered in Google Search Console and use it to improve your website’s SEO. Here are some action items:
On-page content, that is, the content on your website pages, needs to be optimized in order to rank well. How can you improve on-page SEO?
Maybe your Google Search Console research has proven that you aren’t ranking for the keywords that you’d like to be ranking for. You can solve this issue by writing SEO-Friendly content. Write blog posts or pages focused on a specific keyword that you’d like to rank for or optimize an existing page on your website that has the potential to rank for that keyword. Make the keyword the title and incorporate it several times throughout the copy.
External and internal links make your website stronger. Think of it as a spider web that’s all interconnected. Get in the habit of hyperlinking your pages to each other and also hyperlinking to relevant and credible outside sources. These internal and external links will make your site more visible to search engines.
The best way to get more backlinks is to simply ask! Offer to link to someone’s website if they link back to yours in return. This mutually beneficial strategy will help both websites increase in authority in the eyes of Google.
The longer it takes for a site to load, the more likely a visitor will leave. Slow site speed can be caused by many technical factors and can be hard to fix, but it’s important to have a fast site so you don’t lose traffic or slide down in the rankings. It’s a good idea to run a site speed audit or ask a developer for assistance to ensure that your website is running at top-notch speed.
Google reads everything on a website, including images. Make sure to use alt text to describe every image on your website and incorporate keywords into the alt text if you can. Not only is alt text good for your SEO, but it also helps your website stay ADA compliant.
Aside from Google Search Console, there’s a handful of useful SEO tools that we’d recommend using:
Hopefully, this blog post has demonstrated the value of Google Search Console and how it can serve as a guide for improving your SEO. Set up your Google Search Console account today (if you don’t already have one) and start exploring!
If you’ve got questions about how to check your website ranking or find yourself stuck in Google Search Console, please reach out and we can help.
David Brecount
CEO & Co-Founder
We Are Ready For You
Are you ready to enrich your brand?
深圳SEO优化公司杭州网站关键词优化多少钱石岩建网站多少钱汉中网站关键词优化哪家好坑梓百度竞价湘西百姓网标王推荐三亚百度网站优化报价伊春网站排名优化价格银川百度网站优化排名咸宁seo网站推广价格重庆企业网站制作推荐沧州网站推广聊城百度标王报价菏泽网站设计模板多少钱福田网站建设推荐仙桃百姓网标王汕头网站优化排名报价大同网站制作哪家好银川网站推广系统公司福永百度网站优化公司鞍山关键词按天收费绍兴如何制作网站价格荷坳seo排名推荐榆林模板网站建设公司朝阳关键词按天扣费金华网站搜索优化推荐信阳网站推广公司黔西南网站优化按天扣费报价南宁网站定制推荐烟台网站改版价格南山模板制作价格歼20紧急升空逼退外机英媒称团队夜以继日筹划王妃复出草木蔓发 春山在望成都发生巨响 当地回应60岁老人炒菠菜未焯水致肾病恶化男子涉嫌走私被判11年却一天牢没坐劳斯莱斯右转逼停直行车网传落水者说“没让你救”系谣言广东通报13岁男孩性侵女童不予立案贵州小伙回应在美国卖三蹦子火了淀粉肠小王子日销售额涨超10倍有个姐真把千机伞做出来了近3万元金手镯仅含足金十克呼北高速交通事故已致14人死亡杨洋拄拐现身医院国产伟哥去年销售近13亿男子给前妻转账 现任妻子起诉要回新基金只募集到26元还是员工自购男孩疑遭霸凌 家长讨说法被踢出群充个话费竟沦为间接洗钱工具新的一天从800个哈欠开始单亲妈妈陷入热恋 14岁儿子报警#春分立蛋大挑战#中国投资客涌入日本东京买房两大学生合买彩票中奖一人不认账新加坡主帅:唯一目标击败中国队月嫂回应掌掴婴儿是在赶虫子19岁小伙救下5人后溺亡 多方发声清明节放假3天调休1天张家界的山上“长”满了韩国人?开封王婆为何火了主播靠辱骂母亲走红被批捕封号代拍被何赛飞拿着魔杖追着打阿根廷将发行1万与2万面值的纸币库克现身上海为江西彩礼“减负”的“试婚人”因自嘲式简历走红的教授更新简介殡仪馆花卉高于市场价3倍还重复用网友称在豆瓣酱里吃出老鼠头315晚会后胖东来又人满为患了网友建议重庆地铁不准乘客携带菜筐特朗普谈“凯特王妃P图照”罗斯否认插足凯特王妃婚姻青海通报栏杆断裂小学生跌落住进ICU恒大被罚41.75亿到底怎么缴湖南一县政协主席疑涉刑案被控制茶百道就改标签日期致歉王树国3次鞠躬告别西交大师生张立群任西安交通大学校长杨倩无缘巴黎奥运