networkmarktingfouSMEsToday,mankindhasenteredrapideconomicdevelopmente-commerce-basednetwork.fullrangerapiddevelopmentwideapplicationcomputernetworktechnologycontemporarysociety,alsobroughtgreatchangesenterprisemarketingmanagement.NetworkMarketingnewmarketingmethodsnetworktechnologyinformationnetworks,haschangedtraditionalmarketingconcept,marketingstrategy,marketing,wayscurrenteracorporatemarketing.hadmanyproblemsSMEnetworkmarketing,weshouldalsoclearunderstandingitsdevelopment,whichrequiresallaspectsgoodnetworkconsumptionenvironment,continueddevelopmentnetworkmarketing.Keywords:networkmarketingsalesmodelnetworkmanagementmarketingplanningSME.1.ThenetworkmarketingexistencequestionnetworkmarketingconceptproblemsChinanetworkmarketingknowledgeexistingtwoextremeideas:networkmarketinghi-techenterprisetraditionalindustries.thinkaboutnetworkmarketingonlinesales,witnessednetworkstorelosses,clustersphenomenonmorelostnetworkmarketingpower.Anotherideathinks,networkprovideslargeenterprisesequalcompetition,medium-sizedenterprisesownedbigenterpriseselegantwebsitedesign,providelargeenterprisesameproductservice,smallmedium-sizedenterprisemayuse1Internettranscendencelarge-scaleenterprises,ideaguidance,greatamountInternetmarketingactivities,however,businessmanagementinevitablysufferenterpriseresourcelimit.Althoughsmallmedium-sizedenterprisewebsitecandomuchlargeenterprisesitefunctionservicecannotkeeppacealsocanmakenetworkmarketingdiscountgreatly.transactionsecurityexisthiddentroubleNetworkmarketingentiretransactionincludingonlinepayment.presentourcountryalthoughonlinepaymentcreditcard,technicalsecuritypsychologicalacceptancestillrealisticoutstandingproblems.Moreoverenterprisedatabaseserveralsosafehiddentrouble,hackersmaystealinformationnetworkinfrastructureincompletePromotionnetworkmarketingtechnicalbarriersmainlydisplaysnetworktransmissionspeedeconomicstrengthtechnicalreasons,currentnetworkinfrastructureperfect,existingregionaldifferences,restrictsenterprisenetworkmarketingfurtherdevelopment.socializeddistributionlagmedium-sizedenterpriselogisticsefficiencypoor,socialization,goodsdeliverydistributioncouldn’tkeepuphighcost,networkmarketingproductoccupypriceadvantage,sametimecustomergetgoodstimelonger,onlineshoppingconvenience,expeditioushasrelatedlawsmedium-sizedenterprisenetworkmarketing,itslegalproblemshaveappeared.example:electriccrime,etc.businessoperatorscauseroachgoagainstnetworkmarketingactivities.traditionalmarketingstrategyusenetworkmarketing,oftenmanysmallmedium-sizedenterprisesonlyfocusnetwork,limitationstraditionalmarketingstrategyuse.Enterpriseleadersmoreconsiderhowmarketresearch,informationpropagandaetc,traditionalmarketingmethodcombinedInternetmarketingtools,improveoverallenterprisenetworkmarketing effect methods. 2.Theenterprise network marketing effectivestrategies establishcorrect network marketing concept medium-sizedenterprise should onlyrealize soberly network informationage, networkmarketing morebig,