Alor Valley located in the scenic spot of Xixi National Wetland Park in Xihu District, Hangzhou. It is the first project in China to enter the resort and guest rooms by boat. All existing buildings in the project were completed between 1950s and 1960s, It takes about 40 minutes to walk from the first house to the last house, about 10 miles. The Xixi Wetland is known for its "remaining" beauty. Millions of tourists from all over the world come here every year. " Alor Valley " is a cluster of resorts with the theme of "improvised wisdom" using six natural villages in Xixi Wetland. Tourists may enjoy the beauty of the wetland park, but after all, what you fall in love with is not only this world; but in this world, people and lives with true feelings and liveliness.

We used different perspective of thinking and turned the former space-based and object-oriented architectural design into a human-centered experience design, and a new thinking perspective was born. Not only has it led an upgrade of the hotel industry from function to experience, todays Alor Valley is a beautiful practice of new life aesthetics.

Alor Valley has divided into four different product lines, which are mainly targeted at the different needs of customers: first, the guests who come to Alor Valley to stay; second, the original natural tourist volume of Xixi Wetland; third, for the training of entrepreneurial enterprises, Space scenes required for meetings, events, etc.; Fourth, people who come for the beauty of the waters of Xixi Wetland and the natural villages, such as water weddings and other people. In terms of tourist product lines, Alor Valley target group is positioned as active businesspeople. In addition to business activities, these people are both team leaders and business school students. They also play the role of husband or wife, father or mother. "They may come because they are attending a friend ’s wedding, it may be because of a class, then they may want to bring his family, or even bring the board of meeting. And Alor Valley is building different scenarios for the same kind of people. Compared with the traditional hotel-based revenue model, Alor Valley's revenue will be more diversified due to the four product lines. Alor Valley's customers may come repeatedly due to different needs. Here is a bigger container, its product line is more abundant, we hope to build different scenarios, let this person come and go in different scenarios.

Alor Valley possesses a special attribute similar to Xanadu, with magic, energy, and willingness to help others. Teach you to say 'Yes and' to life, to yourself, and to your partners. Sometimes when an idea is superimposed by someone, it might become an interesting idea or even a great idea. This power makes you willing to be a better self. "In order to find the same kind, there is a world of Alor Valley." In order to find more likes, Alor Valley continues to recruit "one week village host" and invites people with high research value, with interesting soul and enthusiasm, of people, who have a strong appeal, are willing to share and pass on the beauty of life, join the valley as a " host of the week", choose their favorite area, and serve, during this week He or she will eat, live, play and work with the villagers, and use their skills to bring interesting things to the villagers and guests, or a psychological test, or a yoga, or a lecture ... and the village The life here is passed on, making the lives of themselves, villagers, guests and even more people more abundant. At the same time, "One Week Little Village Leader" will also become a permanent "honor villager" of Alor Valley and enjoy the special rights of honor villagers.

More than 10 designers including architecture, landscape, interior and soft decoration participated in the overall design project. In the early stage of the project, it is very challenging to deal with the village of Xixi wetland, such as the complexity of the space, the area of the project wound, the regulation of the wetland reserve, the renovation process of the old house, etc. First of all, the operation projects of Shili Fangfei include accommodation, catering and activity sites scattered on different islands. The layout of the building and the design of the moving line should not only take care of the tourists' viewing experience, but also ensure the independent operation and safety of each other. Among them, 111 guest rooms are distributed in six small villages. The number of guest rooms in each village is uneven and the room type is different, because they are all original According to the original structure, there are 89 types of room drawings in 111 guest rooms. In addition, if the original building is to be converted into a commercial guest room, it needs to go through heat preservation, waterproof, sound insulation and other repair work, not to mention the challenges in the layout of underground environmental protection pipelines for the protection of wetland environment.

Alor Valley convened more than 10 designers including architecture, landscape, interior and soft furnishings to participate in the overall design project. In the early stage of the project, the treatment of this village in Xixi Wetland is extremely challenging, with regard to the complexity of the space, the area of the wound surface of the project, the supervision regulations of the wetland protection area, and the renovation process of the old house. First of all, Alor Valley's operating projects, including accommodation, catering, and event venues, are scattered on different islands. The layout and design of the building should not only take care of the viewing experience of tourists, but also ensure the independent operation and safety of each other; Among them, there are 111 guest rooms in six small villages. The number of guest rooms in each village is unevenly distributed and the room types are different. Since the original village houses were rebuilt, there were 89 room types in the 111 guest rooms constructed based on the original house structure drawings. In addition, the conversion of the original building into a commercial guest room requires repair work such as thermal insulation, waterproofing, and sound insulation, not to mention the challenge of protecting the environment of the wetland and the layout of underground environmental protection pipelines. In addition, the owner Fang also used the service design workshop for the first time in the preliminary planning of the entire project. She externally hired designers, directors, psychologists, market experts, and Alor Valley's management and key employees to work on different topics. Divergent thinking and finding directions include combing the target customer group's needs and discussing how to build the "home" sense of the customer group around the target customer group. In the workshop, the team used the experience journey map as a framework to discuss the products, environment, interface of the various contacts with customers, and the entire behavioral line; from the stage, it covers the pre-stay (planning, search, booking, travel ), Check-in (arrival, registration, residence, use, checkout) and departure three phases, the behavior is carried out according to the phase, and the service and space function plan is proposed at the second time, and finally implemented to the plane.

Alor Valley established the project at the end of 2016. It took almost a year to design and deliver. The total investment of the project was RMB 160 million yuan.

Alor Valley precipitated and accumulated its own users in the process of creating a warm community service provider with new services, new content and new space, and reconnected people with its own values and methods, establishing an emotional The Alor Valley community is continually condensing and growing, and at the same time, it nurtures the community. Alor Valley's business model: build a closed-loop experience of "decision-buy-share" through content, services, and games, and match users with corresponding content products, scene products, and service products before, during, and after the vacation. And its core competitiveness lies in the continuous manufacturing and innovation capabilities of experiential services. "Alor Valley is not selling a space or a landscape but providing an experience." Nowadays, with the fiery tourism industry, product competition in the industry is becoming increasingly fierce, which not only poses greater challenges to the uniqueness and difference of products. It also tests the product's iterative ability and service operation ability. Under such circumstances, Alor Valley's team is expanding and the requirements for employees' professional skills and capabilities have become higher. It is necessary to have similar values as well as With product innovation, project implementation, "people-centric" and "temperature and charm" service capabilities ...