The development dilemma and optimization path of enshi rural folk custom tourism resources
恩施州乡村民俗旅游资源的开发困境与优化路径

摘要

当前“大众旅游”蓬勃发展，乡村民俗旅游成为越来越多游客愿意体验的项目,对乡村产业结构优化和社会经济发展产生了重要推动作用。恩施州是湖北省少数民族主要集聚地，拥有丰富、独特的民俗文化，本文通过分析恩施乡村民俗旅游资源概况及其开发成效，发现乡村民俗旅游开发存在的困境，并提出相应优化路径，从而促进恩施州乡村民俗旅游的可持续发展。

Abstract

With the booming development of "mass tourism", rural folk tourism has become a project that more and more tourists are willing to experience, which plays an important role in promoting the optimization of rural industrial structure and social and economic development. Enshi minority mainly concentrated in hubei province, has rich and unique folk culture, this article through the analysis of enshi country folk tourism resources situation and the results of development, and found that the plight of rural folk tourism development exists, and put forward the corresponding optimization path, so as to promote the sustainable development of rural folk tourism.