Holistic SEO is a term used to describe development in which content, marketing, technical SEO, performance, security, user experience and user intent come together to create an ideal url on the internet, about a certain topic.
It defines a set of repeatable, best practices that aids development and ultimately benefits the user.
As search engine algorithms get more personalized, complex and intelligent, we won't be able to control or predict changes.
Optimizing content (videos, products, posts, etc..) published on these sites is similar to what we do for the web.
Google now handles at least 2 trillion searches per year - Danny Sullivan, Search Engine Land
Since then no one from Google has talked about the number of searches.
Some great analysis has been done by Rand Fishkin on Moz.com using estimated Clickstream Data from Jumpshot.
The following chart shows an increase in search volume of US searches with an average well over 40B per month.
That would be +/-1/2 trillion annual US searches.
Is SEO Opportunity Growing or Shrinking? - Rand Fishkin, Moz Founder December 17th, 2017
Once upon a time, we were able to create small pieces of keyword specific content...
kr2fowdogudo999dvwdlkvnldkvn
And we were able to get it to rank on the search engines!
These days, one piece of content can be returned for different worded search terms.
HouseLogic.com's Guide to Hardwood Floor Finishes
Is listed for the following search terms:
It is a very well written article in an excellently architected site from a domain with value that has lots of links to it.
Informational Search
Transactional Search
An example showing how semantic Google is. Two out of three words I search for are not on the resulting page.
Now, Google knows the piece of content I need, even if I get 2 of the 3 words wrong!
"little" nor "fireplace" exist on the page, yet I get the result.
Transactional Search
Google is
Google will show Search features and Featured Snippets for certain terms to provide their users with answers faster.
Breadcrumb,
Corporate Contact,
Carousel,
Dataset,
Logo,
Sitelinks Searchbox,
Social Profile,
Article,
Book,
Course,
Event,
Fact Check,
Job Posting,
Local Musiness,
Music,
Occupation,
Podcast,
Product,
Recipe,
Review,
TV and Movie,
Video
View all
Structured markup using Schema.org vocabularies inline or using JSON-LD
View the full list of Google search features, and implementation guide in the Google Search Feature Gallery
Search engine ranking factors are on- and off-site items that search engines use to evaluate a web property's placement in the search results for a certain query.
Google鈥檚 200 Ranking Factors: The Complete List - Backlinko
Google's 200 Ranking Factors - Search Engine Journal
Penguin is now part of our core algorithm - Google Webmaster Central Blog
"Some are proven. Some are controversial. Others are SEO nerd speculation. But they鈥檙e all here." - Google鈥檚 200 Ranking Factors: The Complete List by Brian Dean
The Periodic Table of SEO Success Factors
Search Engine Land - The Periodic Table Of SEO Success Factors
2016 Searchmetrics General Search Ranking Factors
After 2016, Searchmetrics started publishing detailed industry reports to show the difference in factors by industry.
Search Engine Ranking Factors 2015
Expert Survey and Correlation Data
"Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms."
On Mar 23, 2016 Google's Andrey Lipattsevm stated that links, content and RankBrain are the top three ranking signals in Google's search algorithm.
Now we know: Here are Google's top 3 search ranking factors - Barry Schwartz, Search Engine Land
A third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results
Have you ever crawled your site? Use a tool like Screaming Frog SEO Spider to see what you have actually created, and build reports on areas where you can improve.
Make sure you use a responsive theme, and it passes the Google Mobile-Friendly Test
Consider adding Accelerated Mobile Pages (AMP) structured markup to your site. Drupal AMP module.
Negative Factor - Cloaking: Don't show different content to humans that you show to search engines.
Properly set up html title using the Drupal Token module's values in the Metatag module
Schema.org markup in content & theme templates
WAAY-TV
ABC
SD
PST
ABC
JavaScript Object Notation for Linked Data (JSON-LD)
using the Drupal Schema.org Metatag module
Now is the time to add every Schema.org markup you can. Every site should have:
In addition to the content specific Schemas you should add for Google Search features.
The Open Graph Protocol enables any web page to become a rich object in a social graph.
Add using the Drupal Metatag Open Graph Submodule
Debug using the Facebook Debugger
Using Twitter Cards you can attach rich photos, videos and media experiences to Tweets.
Add using the Drupal Metatag Twittercard Submodule
Debug using the Twitter Card Validator
Accelerated Mobile Pages (AMP)
Allows publishers to create mobile optimized content on Google.
AMP Drupal Module
See also: Robbie Richards' The Best SEO Tools: 143 SEO Experts Cast Their Votes (Plus Leaderboard).
Great resource, step by step guide to configuring Drupal 8 SEO basics.
Created by Jim Birch
jimbir.ch/holistic-seo
@thejimbirch
Xeno Media, Inc.
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