Where does your website traffic come from? If you depend on Google searches for your website traffic, search engine optimization (SEO) must be at the top. Let’s find out the best ways to increase your seo ranking in Google and other Search Engines.
You won’t be able to generate leads if nobody can find you.
Did you know that 93% of Internet experiences start with a search engine? What happens to someone who searches?
Google’s top search result has 33% probability of being clicked.
This means that you could be missing out on potential third traffic if your page does not rank number one.
Table of Contents
Tips To Improve SEO Rankings
It is even more remarkable that 75% people won’t click on the second page of search results.
Google ranks websites higher in search engines than yours, because they are conscious of improving their SEO. However, it’s not too late.
Certain actions can help you rank higher in Google search results. Are you looking for more SEO traffic?
Get assistance with improving traffic, leads or revenue
These are the top 34 methods to improve your search engines optimization.
1. Accelerate your pages loading
Page loading times are important for several reasons.
Google will notice your slow load speeds first and it will impact your ranking.
Slow websites can affect how visitors interact with your pages. Your ranking can be affected by negative interactions.
Take into account the abandonment rates of websites that take too much time to load. Is it just too slow?
Research shows that 40% of website visitors will abandon a site if it takes longer than three seconds to load.
Surprisingly, 80% of them won’t return. This could have a negative impact on your SEO ranking and ultimately lead to the loss of visitors to your site.
People will come back to your site more often if it loads quickly.
Google’s algorithm will determine the popularity of your site and adjust your search ranking accordingly. Optimizing your page speed and server response time is crucial.
Online services such as Pingdom allow you to test the site’s speed for free. This will allow you to test your site at different locations around the world.
If your website is not loading quickly, you may need to change your theme or plugins. If your server is slow, you can transfer to another host.
2. High-quality content
How often are your websites updated? If you have not updated your website since its creation, it’s possible that you don’t have a high SEO ranking.
To drive more visitors to your site and increase its popularity, you must provide compelling reasons. High-quality and relevant content is essential.
Another factor that can affect your SEO ranking is the dwell time factor. This refers to the time visitors spend on your site.
If visitors find interesting or new information, they will spend more time on your site. You will increase your visitors’ dwell time and keep them coming back.
Websites that have a lot of information tend to have longer dwell time. Keep your content ideas organized across all the document apps you use.
Another thing to consider : Google Chrome has nearly 45% market share in the Internet browser market. It is the most used browser worldwide. This is because Chrome was 2017’s most popular browser.
If users bookmark your website using Google Chrome browser, it can help improve your SEO ranking.
If your website has high-quality, relevant content, visitors will bookmark it.
3. Optimize your images
Images and other images are great for your website. Optimize your SEO pages to improve your ranking. This is a reference to file formats and sizes.
Large images can slow down page loading speeds, which, as I’ve said, can hurt your rank. Optimize your images by resizing or compressing them.
You can use images to add keywords by naming them appropriately. Let’s say you have a website that sells toiletries and other bath products.
Instead of calling an image “shampoo1”, it could be called “best shampoo for long hair”. It is possible to strategically use keywords in both the image’s title and in its caption or description.
4. You can use header tags to break down your content
You can use headings to enhance the user experience on your site. They break down the content, making it easier to read and skim. Headers can make anything more appealing, which is always a positive thing.
Websites should not be a wall full of text. Visitors will be discouraged from spending their time on your website. As a result, your SEO ranking will drop. WordPress websites can be modified by changing their header tags.
All of my websites and blogs use header tags. If you are not using it yet, this tool is essential.
5. Start blogging
Blogs can be a great tool for your business. It’s a great tool to generate leads. It allows you to interact with your site visitors.
Most people are unaware that blogging can increase your SEO rankings. These are the reasons.
As I said, relevant and fresh content can drive people to your website and give them reasons why they should stay. This is why blogs are the best channel.
If you have a loyal readership, your website can be attracted many visitors. Other things I have mentioned can be added to your posts as well, such images or header tags.
You can include keywords, links and improved readability in these posts. These elements will be discussed shortly. This will improve your search engine ranking.
6. Use outbound links
Certain actions can help increase the credibility and trustworthiness of your website. While you can make claims, it is more appealing to back them up.
All data claims must be linked with authoritative and trusted sources. You can see that I also do this. Here’s an example from a blog that I wrote about Twitter leads generation.
All facts are citations to authoritative sources. Also, I made sure these outbound links were used.
You should not only link to authoritative sites but also ensure that all information is up-to-date. This graph is from 2017.
Inbound links to resource websites from 2009 are no longer relevant and won’t be as effective in SEO ranking.
Also, include internal links. These links will direct visitors to other pages on your website. This technique was used in sentence one. To be redirected, click the link. Continue scrolling
7. Media Elements
Website content should not only contain written words. While images are wonderful, there are many ways you can improve your SEO ranking.
Multimedia elements such as audio, videos or slideshows could be added to your website. All of this can be used to enhance user experience.
Why?
Consumers desire to see more videos.
It’s much easier to see than to read about something. There is however a direct correlation between multimedia sources and videos on your website. This could impact your SEO ranking.
These features can dramatically increase your site’s time. Depending on the length of your videos, people could spend many minutes on your page. This will improve your search ranking.
8. Your website should be easy to read
Keep your audience in mind when writing content for your site. If you want people to visit your site and spend time there, use simple language.
Even if you are a doctor or lawyer, don’t try to sound like one. It is crucial that your content is understood by the majority.
Do you have doubts about whether your content is accessible?
You can find help online. Readable.com is a favorite of mine. These tools can help you identify words that are too complex or long for others to comprehend.
9. Broken links can be repaired
If you use authoritative websites to provide hyperlinks, there is no need to worry about them breaking. You can still do it. Broken links can impact your SEO ranking.
It’s not right that a link you provide to your visitors leads them to infected websites. Use Dead Link Checker to search for links that are not working on your site.
This allows you to view your entire site and specific pages. Register to automatically have your account checked.
We will immediately contact you to replace any damaged or lost links. You can also use this resource to find websites relevant to your industry.
This is what it means for SEO. You can contact the webmaster to request that a broken link be replaced on your website. They may be able to help if you let them know that your concern is about their site.
This will increase your website’s traffic. Adding outbound links from other websites to your site will improve your SEO ranking.
10. Mobile devices: Optimize your site for mobile devices
As many of you know, mobile use is on the rise. It’s so fast that it has overtaken computers and laptops. More than 60% of Google search results are derived from mobile devices.
Google knows this and ranks websites accordingly. Your website should be accessible from mobile devices. This is the only way. Optimizing your site can have a negative impact on rankings and user experience.
11. Correct formatting of your page
Take your time when designing a website layout. It should be clear, clean, uncluttered, well-organized and organized. Consider things like font size and typography.
Bold fonts and colored text are best, but italics should be used sparingly. Bullet points and checklists make it easy for visitors to scan your content. Square offers this example
It is very clean. They are simple in appearance and contain a lot of text.
Because of its structure, especially with bullet points, it is simple to read the text. As you can see, Square also included header tags and subheadings on their pages.
If your website is full of advertisements, images, colors, blocks, or text, it can make you look suspicious. This category includes site architecture and navigation. A clean design will improve your SEO ranking.
12. Provide the correct contact information
Do you feel untrustworthy of others? Are you unable to find contact information for a business through a website?
I’m certain. This shouldn’t happen. It is important that your contact information be easily found and visible. You can report your website to authorities. This can cause SEO to be ruined.
13. Encourage sharing via social media
Every business and website should be on social media. This is a common fact. It isn’t well-known that social media users can share links to your website, which can increase your SEO ranking.
Here’s an example of a pest control company that ran an advertisement campaign specifically aimed at increasing social sharing.
The infographic was shared 1,117 times in just two weeks. In the same period, organic traffic to the website grew by 15%. They also saw an increase in their SEO rankings.
It was only a matter a few weeks. Consider the benefits of social sharing as a regular part of your SEO campaigns. Social sharing icons are one of the best ways to do this.
You can also share your links via social media. Just one click is all it takes to share information that appears on people’s timelines.
14. Use keywords
These are the components of Google’s ranking algorithm.
This formula heavily depends on keywords. In your content, include words people will likely search for. It is important to use it sparingly.
Google will see if your website uses too many keywords. This can affect your rank. Natural use of keywords should be encouraged in sentences
These can be added to your header tags, or in the captions for images. long tail keywords are also recommended. These phrases can be found in a Google search.
If they are searching for something, someone won’t search “phone”. They might also write “best phone to send text” in their place.
Your website will rank higher when keywords that you use are similar to their search.
15. Make click-worthy titles and descriptions
When you write search engine titles, your headline can only contain 65 characters. No matter how good your headline may be, it doesn’t matter. It will be removed if it exceeds 65 characters. This is what you will see.
The headline’s most significant portion is saved and the rest is deleted. Keep it brief
These are just a few more tips to create click-worthy titles.
- Use keywords to front-load your titles. All keywords must be front-loaded in your titles. Your titles will be difficult to read for most people. Take a look at the title’s two first words.
- Predictability is important– Your page title should link to the page that most closely meets your user’s expectations.
- Clear– In 65 characters, your webpage should tell the reader about what it is all.
- Personalize itThe guide Dan Shure offers to write titles is a wealth of information. His most important lesson was to make titles feel more personal. See his SEOmoz article Are Your Titles click-worthy and viral? You should. These are some great examples.
16. Optimize URLs that are concise, clear, and focused
It doesn’t have to be emotional. Let me tell you. Here’s a Dan Shure example
Avinash’s title tags have been optimized for SEO and click rates. It’s optimized for SEO thanks to keywords “digital marketplace” and optimized to increase click rates due to the words “change in perish”, which are emotive.
His URL doesn’t contain the words “change or perish”.
It doesn’t have to. It is only ranked in “digital Marketing”.
What can you do to improve your title tag? You could rewrite it as “Digital Marketing: 2015 Rulebook”. Change or perish. This will enable you to move the 2 keywords forward.
17. Make a great meta description
Optimize the meta description. This is the source code:
If you use a WordPress plugin like All-in-One SEO Pack, this form will be at the bottom your blog editor.
Google simplifies this by sharing tips and tricks for writing good descriptions. These are the most crucial:
- These can be used to prove your point.– Ask “Who?” for front-load keywords relevant to your article. If you like formulas. Ask “Who?” Ask “Who?” Which? Which? This formula is used by reporters to describe places. It is equally useful for writing descriptions.
- Let them stand out– Meta descriptions should be different from page descriptions.
- Keep them short– Google limits meta descriptions to 160 characters
While meta description is not as important as the heading in terms of getting clicks, it is still an important part of SEO. However, people tend to pay less focus on it. It is crucial for SEO ranking purposes. Do not ignore it!
18. Take Help of Mobile App
Even though you may think I’m crazy, a mobile app can help boost your SEO. Although it is a costly option, it is a wise investment.
How can an app help improve your SEO? Google now indexes apps using Firebase app indexing. People could find your app by searching for keywords related to your niche. This can lead to some very lucrative SEO.
An app will appear on the first page if you search Google for “reserve a restaurant”.
When your app appears in a Google Search, it will automatically be a valuable resource. You can see the advantages of a Google App with high rankings. Although it is expensive, it is so well worth the investment.
19. Latent semantic indexing (LSI) is recommended.
Although very powerful, latent semantic indexing (LSI) isn’t widely used. LSI is a powerful SEO booster that can help your site. LSI is the way search engines find keywords similar to your main keywords. LSI searches for synonyms of keywords.
For example, if you are writing an article about Facebook, include “social media network” as an LSI keyword. Let’s take a look at LSI. This TechRadar article is the first page you will see when you Google “buy a new laptop”.
It is obvious that the keyword “best laptops” has been included in the title.
You can also find other keywords and phrases throughout the article such as “budget” and “affordable”. If you search for “budget laptop” and “affordable laptop”, the post will be on page 1.
This article explains how LSI can improve your SEO. It’s amazing how efficient it can be.
20. Reduce Java script and CSS
Code is wonderful, but you must be aware of the dangers associated with having too many good things.
If there is too much code, search engines will take longer to crawl sites. The most important culprits in are the on-page JavaScript and CSS.
Your code should be as light as possible. This will speed up the page’s loading time. Better SEO is achieved by a faster page load.
21. Questions And Answers Sites
Knowledge is what people crave. Many people post questions to Q&A sites like Yahoo! Answers and Quora. There aren’t many options. This is where you come into play.
It is important that you respond to the question in a clear and concise manner. It is crucial to give the most relevant answer possible and to link to your website whenever you can. Be polite!
You will achieve two things at once. This will help the person asking. Your links are also brought to the attention of many people and exposed to them. Your links will be seen as valuable and people will be more likely to click them.
22. Use infographics
Infographics can be a powerful tool for SEO. Kissmetrics used infographics to generate more visitors than 2,000,000 and 41.142 backlinks. Our infographic strategy continues its success:
For infographics to be powerful, they must have great design and great content. Don’t forget to include the content within your infographic. You won’t believe it! Guess what? Many people do. Their infographics don’t perform well.
It is recommended that your infographic be paired with at least 2,000 words worth of quality content. Google won’t index the text in your infographic. Longform content will help rank you higher.
This is the last tip about infographics. Let them Move!
This infographic about cheetahs ranks among my favorites. It’s not just the data that is interesting. It’s how the visualizations and data are presented within the graphic.
This idea was a success! Let’s assume that it was linked by 1 170 websites. That’s quite a few infographics.
23. Acquire Links from Authority Sites.
My first year of SEO was spent manually building backlinks. My sites didn’t have links from authoritative websites, so it took months, if not years, to see significant rankings improvements.
I started a podcast website one day, and TechCrunch covered it. Within a few weeks, it was ranked number one in podcast-related terms.
This was the moment I realized the power of media. Since then, my companies have received constant press coverage. This allowed them to rank higher and faster.
How can you get the media attention? A PR agency like PR Server is one way to get the press. The agency uses a performance-based model, which allows you to pay them only when they get it.
It is cheaper to build relationships with journalists than it is to gain media attention. By helping reporters with their stories and giving feedback, you can increase your chances of them being interested in your company.
You can also download this PR pitch template , if you prefer a cold approach. This is a more complex but effective approach.
24. Interview
Interviews are a great way to gain links. Interview’s of influencers or well-known industry leaders are a nice way for you be recognize. Because the linking website will often talk about your company, links will be extremely relevant.
I get what you are thinking since I have an established brand it is easy for me to interview. Although it wasn’t easy when I first started, you are right.
At the beginning of my entrepreneurial journey I used to email up to four bloggers per day regarding interviews with people in my space.
They didn’t respond to me or rejected my application many times. But I quickly learned that I would be more likely to interview them if they gave me feedback from their past interviews.
If an influencers interviewed you, you could email your comments. It is possible to let them know you enjoyed the interview, and also highlight the points with which you disagree. You could end the email by asking for a interview on the show.
This strategy should enable you to get one to two interviews per work week.
25. Earn Links of Industry Specific.
You can find links within certain niches (e.g. Marketing, entertainment and recipes. You can make a compelling argument and many blogs will link to you blog.
These blogs are not accessible in all niches. Here creativity is key. It is a great idea to link to similar niches. There would be many niches if you were a plumber, for instance.
- DIY at Home
- Decor for the home
- Beauty/Life (e.g. how to unclog sinks or prevent clogs).
- Consider any niche you are an expert in.
- All of the traditional SEO techniques are back in action, including guest posting, forum posts, and so on.
- Let’s look at an example. Let’s say you are a home decorator.
- Another niche is home buying and selling. This audience is not your typical home decor enthusiast.
You can write about how your home decor can increase its value. This is a very long-tail phrase.
What can you do using this information?
Write content for your website and then ask the owners blogs/homebuyers for a link. This is a popular SEO strategy. Another option is to create a guest post on a popular site.
It will rank for the long-tail keywords you have targeted, sending you constant traffic. It will also direct a lot more traffic to the website it links to.
Start by exploring as many niches and markets as possible. Next, look for ways to add value in these niches.
26. It’s boring. Boring niche?
What are you going to do with a boring niche market? Is it possible for home painting to be fun? If you find the subject boring, it will be difficult to get involved. You can make content entertaining in many different ways.
Brian Dean has created a amazing case study to illustrate his idea. Mike Bonadio is an SEO agency based in NYC. He was able to help a client with bug control-boring.
This infographic was created by him on a topic of great interest: How insects can help you defeat pests within your garden. This infographic was shared by many prominent blogs.
We have already discussed that gardening is an alternative to pest control. Mike took it one step further by creating “fun” content.
He made bugs more fun by focusing on their benefits. It is possible to do this in any niche if you are able to focus on the exciting and unexpected aspects of your work rather than the mundane.
For example, do you seal driveways? It may seem monotonous, but imagine creating content like: How many gallons of sealant would it take for Leonardo DiCaprio to seal his driveway?
A bad driveway sealant could cost you a lot of money. Comparison of driveway paving prices. They may not all be real, but I believe they are. The boring parts of the story should be considered an important part of your story, but not the main point.
Let’s return to the case study. How did it all work out?
It’s incredible, I would argue. Mike reached out to more than 60 domains that referred to the same niche. He also received hundreds upon hundreds of links.
He also received more than 2,100 visits from refer traffic in a very short time. His website ranks fourth in search terms “exterminator NYC”.
Is it possible to make your niche more appealing for customers? This is a challenging task that requires thought. Blendtec is another example.
Blendtec offers blenders.
This product is not very sexy. Perhaps you have seen their “Will it blend?” video series. You might have seen their “Will it Blend?” video series.
These videos demonstrate how superglue is mixed with iPhones, skeletons and other strange objects. Every video they produce now has millions upon millions of views.
These videos can be linked to many other websites and back to Blendtec’s site. They are highly ranked in search results for blender-related terms.
27. Diversify your links
There are many links you can get. These include blog roll and homepage links, blog posts links, blog link, blog link, link from blog posts and directory, educational, footer and footer links. An SEO will build only one type of link rather than building them all.
If you want to rank well, you can’t be focused on just one type of linking. It is important to link to your site from directories, blogs, or even homepages of other websites. You should ensure that the links you create are relevant. These links will have the greatest impact.
Quick Sprout is just one of many websites that link back to me. This is an example for a news website hyperlink, a sidebar link from a popular blog, and a link within a article. All links to my website. This is why I receive over 50% of my Google monthly visitors.
28. Help of Google My Business
Local SEO is essential, especially if you have a brick-and-mortar presence. By creating an account on Google Business, you can save time as well as money.
You can edit your business information, verify contact information and add images. You can also track reviews. This could give your company an edge over competitors who don’t take advantage of this resource.
29. BuzzSumo Offers Many Link Opportunities
BuzzSumo makes it easy to do the exact same thing.
Enter your search term to see a list.
Here are the results of “content marketing”.
To view all articles of interest, click on the button “View Sharers”.
You’ll then see a list of people who shared your article. These might all be contacts you could build relationships with. This could lead you to guest-blogging and link-building opportunities.
30. Create Long Form Content
While I don’t mean insult your intelligence, it is evident that longer-form content ranks higher in search engines than a 500-word blog article.
This you already know. This trick will make dull content more interesting.
Perhaps you could try a shorter post (under 1000 words). Although it’s very good, it has never been able to reach its full potential.
Spend 30 minutes “beefing it up” by adding more content, charts, and graphs. Continue to edit it until you have a solid, long-form article.
31. Participate in Google News Sites
Google pulls news articles out of two SERPs: The traditional SERP , and the News SERP.
You may not have thought of Google News as a traffic source for you site, but I believe you will. It is a traffic source!
Have a look at the screen shot. Google news requires honesty, persistence, transparency, reporting, cutting-edge articles, and regular updates.
If you are interested, here’s how to get your site listed in Google News SERP.
You can create a new section on your blog/site called “News”.
It should be kept up-to-date with at least one new post per day.
It is crucial to publish original, authoritative, and newsworthy content. Create a Google Alert to track keywords in your niche.
Informational articles such as guides or how-tos are not eligible. Each post must be completely new. Do not publish aggregated content.
Every news article you write must be true to your source. The author profile must be linked to every post’s byline. The profile must include contact information and links to social media profiles.
Please refer to the Google quality guidelines before you begin your news section. You must have a Google account to become a Google News Partner. Register for a Google Apps account and pay $15 per month ( http://apps.google.com/pricing.html ).
After publishing significant content (at least 50 pages), can sign up to be a Google News Partner. Although it may seem slow, it is well worth the millions.
32. Focus on Creation Your Brand
This sounds like a lot. It is not as difficult as you might imagine.
Creating your own brand can help increase traffic to your site. It took me nearly a decade to create my personal brand.
I was able to increase traffic and convert high-converting leads through my personal brand. I have created multi-million-dollar companies. It is possible to do the exact same. Here’s how. Help others with your knowledge.
Register first on Q&A sites such as Yahoo Answers and Quora. Join LinkedIn groups to connect with other people in your niche and to contribute to guest authors.
Help users and answer questions. Do not promote your business. If your answers are helpful, users will ask for your assistance. It is time to strike if you begin to receive help requests.
When you help others, link back to your article or site. You will experience a significant increase in website traffic if your link is followed by users and followers.
Yahoo Answers, LinkedIn and Quora are open for linking. Quora and LinkedIn have strict backlinking policies. No matter what, be polite and give factual, useful information.
33. Influencing the influencers
While you might believe influencer marketing is dead, I can guarantee that any influencer linking your post to it will bring in lots of traffic.
It is not possible to approach influencers to ask them for their endorsement. Why? Because they will get the message across if they have read your first sentence. This is a bad idea.
Each month, hundreds of people request content promotion from influencers. They can also see them from far away. These are some other options. Influence and motivate influencers to share your content.
Let me give you an example. Let’s say I am targeting men’s fashion as my keyword phrase. I did a search for “top blogs about mens fashion” and found a lot of amazing results.
I visited Off the Cuff to discover it was owned by Christopher Hogan.
Next, I visited Christopher Hogan’s Twitter page. His tweets seem to be frequent and include some thoughts on formal fashion during different seasons. He has 3300 followers. It’s not the most well-known, but there’s a twist to it.
I was inspired to create a content strategy that could get shared and endorsed by influential people (with more than a billion followers).
Here’s what I would next do:
You can also view the most popular blogs. You can find out which bloggers have thousands to thousands of followers on Twitter or Facebook. See their posts and tweets. You can find their interviews online to learn what motivates them.
Create an article, video or infographic based on my research. If Christopher Hogan was to be inspired, I would create an infographic. Also, I would write an article on formal fashion for men in the summer.
The items I created would be available in my online shop. Maybe I could name it “Men’s Formal Fashion for The Summer Inspired by Christopher Hogan Designs”?
I would then tweet it to him or post it on my FB Page. It may be shared if he likes it, which I believe it will because it was so laborious to make. This would result in targeted traffic that has the potential to convert.
Even if he doesn’t retweet, I know I have great content certain to be noticed even by men who wear formals during the summer.
This is just one example. This technique is very versatile. You can use your creativity to create more informational and sophisticated content within your niche.
You can also use other tools like Buzzsumo and Followerwonk to find influencers. The same technique can be used.
34. Tools outperform content marketing
What’s the best way for websites to gain links? Content marketing. However, it doesn’t always mean that it’s the best method to get links.
My experience shows that free tools produce more traffic and backlinks than paid content. This is a better option than content advertising.
Quick Sprout allowed us to create a tool I could use. You can increase your pageviews per visitor from 1.8 to 2.35. My bounce rate can be reduced from 74% to 63%. My time on-site will increase by 2 minutes 10 seconds to 3 minutes 10 seconds
Customer loyalty can be increased
To make your tools easy to use and in high demand, you must provide free tools that are used by thousands of people. To help you choose the tools, it is possible to find out what companies are doing well within your industry.
Conclusion
Search engine optimization is not a passing trend.
This is something your website should be focusing upon now and in future.
If you’re just starting to concentrate on SEO, it is possible that you may be a bit behind. These strategies can be implemented now, even if you are just starting to focus on SEO.
- Don’t be overwhelmed
- Begin with a few, then move on to the next.
- Pay attention to your results.
- Analyzing your traffic and search ranking will validate your SEO strategy.
- Soon, you’ll be able find the best Google search results.
- You never know when you might be the number one.
